Privacy Policy
Effective Date: September 17, 2026
Last Updated: September 17, 2026
Waylon Construction Co. (“Waylon Construction,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit waylonconstructionco.com, submit a form, schedule a consultation, communicate with us, or otherwise interact with Waylon Construction Co.
This Privacy Policy applies to information collected through our website and through related communications, including email, telephone, online forms, appointment scheduling, and SMS/text messaging.
Information We Collect
We may collect information that you provide directly to us, including your first and last name, email address, telephone number, mailing or project address, information about your flooring or construction project, budget or project preferences, appointment information, photographs or other information you choose to provide, and communications you have with us.
When you use our website, we may automatically collect certain technical and usage information. This may include your IP address, browser type, device type, operating system, referring website or advertisement, pages viewed, links clicked, approximate location derived from your IP address, dates and times of visits, cookie identifiers, advertising identifiers, and information regarding your interaction with our website and advertisements.
We may also receive information from advertising, analytics, scheduling, customer relationship management, and other service providers when you interact with our advertisements, website, forms, or communications.
How We Use Personal Information
We may use personal information to respond to inquiries; schedule and manage consultations; prepare estimates, proposals, and contracts; provide flooring, remodeling, construction, and related services; communicate regarding appointments and projects; provide customer support; process and maintain customer records; send marketing communications where permitted by law; measure advertising performance; understand how visitors use our website; improve our website, services, advertising, and customer experience; prevent fraud or misuse; protect our rights and property; comply with legal obligations; and otherwise operate our business.
Cookies and Similar Technologies
Our website uses cookies, pixels, tags, scripts, local storage, and similar technologies.
Some technologies are used for essential website functionality and security. Others are used for website analytics, advertising measurement, conversion tracking, audience measurement, remarketing, and improving our marketing.
Cookies and similar technologies may store or collect information such as cookie or device identifiers, IP address, browser and device information, referring pages, pages viewed, advertisements viewed or clicked, interactions with our website, and conversion events such as submitting a form or scheduling an appointment.
The duration of a cookie depends on its purpose and the provider that sets it. Some cookies expire when you close your browser, while others may remain on your device for a longer period.
Google Services
We use Google services that may include Google Analytics, Google Ads, and Google Tag Manager.
Google Analytics helps us understand how visitors interact with our website. Google Ads helps us measure the effectiveness of our advertising and may be used for conversion measurement, audience creation, and remarketing. Google Tag Manager helps us manage website tags and may cause other analytics or advertising technologies to load on our website.
Depending on the services and settings being used, Google may receive information such as your IP address, browser and device information, cookie or advertising identifiers, pages viewed, referral information, interactions with our website, and conversion events.
If enhanced conversion or similar advertising features are enabled, certain customer information may be transformed, such as through hashing, before being transmitted to Google for advertising measurement or matching purposes.
Google processes information according to its own terms and privacy policies.
Meta Advertising Technologies
We use advertising technologies provided by Meta Platforms, Inc., which may include the Meta Pixel and related Meta Business Tools.
These technologies help us measure advertising performance, determine whether an advertisement resulted in a website visit, lead, or other conversion, create advertising audiences, and improve the relevance and effectiveness of our advertising on Facebook, Instagram, and other Meta services.
Depending on our configuration, Meta may receive information such as your IP address, browser and device information, cookie identifiers, pages viewed, referral information, interactions with our website, and conversion events.
If advanced matching or similar features are enabled, certain identifiers may be transformed, such as through hashing, before being transmitted to Meta for matching or advertising measurement purposes.
Meta processes information according to its own terms and privacy policies.
LeadConnector / HighLevel
We may use LeadConnector and/or HighLevel to assist with functions such as customer relationship management, online forms, appointment scheduling, email communications, telephone communications, and SMS/text messaging.
When you submit information through a form, schedule an appointment, or communicate with us, information necessary to provide those services may be processed by these service providers on our behalf.
These providers are permitted to process information as necessary to perform services for us and subject to applicable agreements and legal requirements.
How We Disclose Personal Information
We do not sell your personal information for money.
We may disclose personal information to vendors and service providers that perform services on our behalf, including website hosting providers, customer relationship management providers, appointment scheduling providers, communications providers, email and SMS providers, analytics providers, advertising and marketing technology providers, IT and security providers, professional advisers, and similar business service providers.
As explained above, we may disclose certain internet activity, device identifiers, cookie information, advertising information, and conversion information to companies such as Google and Meta for analytics, advertising measurement, and advertising-related purposes.
Some privacy laws use broad definitions of terms such as “sell” or “share.” Under certain laws, disclosures involving advertising or cross-context behavioral advertising may be considered a “sale” or “sharing” even when no money is exchanged. Where such laws apply to us, we will provide the rights and choices required by applicable law.
We may also disclose information where reasonably necessary to comply with a subpoena, court order, law, regulation, or other legal process; investigate or prevent fraud or unlawful activity; protect the safety, rights, or property of Waylon Construction, our customers, or others; enforce our agreements; or complete a merger, acquisition, financing, sale of assets, or similar business transaction.
Mobile and SMS Privacy
We take the privacy of mobile telephone information and SMS consent seriously.
Mobile telephone numbers, SMS opt-in information, consent records, and text-message originator information will not be sold, rented, or provided to third parties or affiliates for their own marketing or promotional purposes.
We may provide mobile information to service providers that assist us in operating our messaging program, customer service systems, appointment systems, or communications platforms. Those providers may process the information only as necessary to provide services on our behalf and subject to applicable agreements and legal requirements.
The advertising and analytics disclosures described elsewhere in this Privacy Policy do not authorize us to provide your SMS opt-in consent information to Google, Meta, data brokers, or other third parties for their own marketing purposes.
SMS Messaging Terms
If you provide your mobile telephone number and consent to receive SMS or text messages from Waylon Construction Co., you may receive messages regarding appointment confirmations, appointment reminders, scheduling, estimates, project updates, customer service, and other communications related to your relationship with us.
If you separately consent to promotional messages, you may also receive marketing or promotional communications from us.
Consent to receive marketing text messages is not a condition of purchasing goods or services from Waylon Construction Co.
Message frequency varies. Message and data rates may apply.
You may opt out of SMS messages at any time by replying STOP. After an opt-out request, you may receive a confirmation message. You can reply HELP for assistance or contact us using the information at the end of this Privacy Policy.
Wireless carriers are not responsible for delayed or undelivered messages.
Your Cookie and Advertising Choices
Most internet browsers allow you to control or delete cookies through browser settings. Blocking certain cookies may affect the functionality of our website.
Where our website provides a Cookie Preferences, Privacy Choices, or similar control, you may use that control to manage available choices concerning non-essential cookies or tracking technologies.
Advertising platforms may also provide their own privacy and advertising preference controls. Choices made directly with Google, Meta, or another provider are governed by that provider.
Deleting cookies or using a different browser or device may require you to make your choices again.
California Online Tracking Disclosure
Some browsers offer a legacy “Do Not Track” or “DNT” setting.
There is not currently a uniform industry standard governing how websites must respond to legacy DNT signals. Our website does not currently change its practices solely in response to a legacy DNT browser header.
Third parties, including advertising and analytics providers such as Google and Meta, may collect information about your online activities over time and across different websites or online services through cookies, pixels, and similar technologies as described in this Privacy Policy.
Certain browsers or extensions may transmit legally recognized opt-out preference signals, such as Global Privacy Control (“GPC”). Where applicable law requires Waylon Construction Co. to recognize an opt-out preference signal, we will process qualifying signals as required by applicable law.
California Privacy Rights
California privacy laws provide different rights depending on the law and whether that law applies to a particular business.
You may contact us to request information about personal information we maintain about you, request correction of inaccurate information, request deletion of information, or ask questions regarding our privacy practices. We will respond to requests as required by applicable law.
If Waylon Construction Co. becomes subject to the California Consumer Privacy Act (“CCPA”), California residents may have additional rights provided by that law, including the right to know or access certain personal information, request deletion, request correction, opt out of the sale or sharing of personal information, limit certain uses or disclosures of sensitive personal information where applicable, and exercise privacy rights without unlawful discrimination.
Where the CCPA or another applicable privacy law requires an opt-out mechanism for the sale or sharing of personal information, we will provide the mechanism required by that law.
We may take reasonable steps to verify your identity before completing certain privacy requests. Where permitted by law, an authorized agent may make a request on your behalf, subject to verification requirements.
Email and Marketing Choices
You may opt out of promotional email communications by using the unsubscribe instructions included in the email or by contacting us.
Even if you opt out of promotional communications, we may continue sending non-promotional communications that are necessary for an existing project, transaction, appointment, customer service matter, warranty matter, legal obligation, or other business relationship.
Data Retention
We retain personal information for as long as reasonably necessary for the purposes for which it was collected and for legitimate business and legal purposes.
Retention periods may depend on factors such as the nature of the information, whether you are a prospective or existing customer, the duration of a project or customer relationship, warranty and service obligations, accounting and tax requirements, dispute-resolution needs, contractual requirements, and applicable laws.
When information is no longer reasonably necessary, we may delete, destroy, anonymize, or otherwise dispose of it in accordance with our policies and applicable law.
Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, destruction, or misuse.
No website, electronic transmission, or electronic storage system can be guaranteed to be completely secure. Accordingly, we cannot guarantee absolute security.
Children’s Privacy
Our website and services are intended for adults and are not directed to children under 13 years of age.
We do not knowingly collect personal information from children under 13 through our website. If we learn that we have collected personal information from a child under 13 in circumstances where parental consent is required, we will take reasonable steps to delete the information.
External Websites and Services
Our website may contain links to websites, platforms, or services operated by third parties.
We are not responsible for the privacy practices, security practices, or content of third-party websites or services. We encourage you to review the privacy notices of any third-party service you use.
Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our business, technology, services, advertising practices, or legal obligations.
When we update this Privacy Policy, we will update the “Last Updated” date at the top of this page. Where required by law, we will provide additional notice regarding material changes.
Contact Us
If you have questions regarding this Privacy Policy, wish to request access to or correction of personal information, or wish to submit another privacy-related request, please contact:
Waylon Construction Co.
402 W. Bedford Ave., Suite 108
Fresno, CA 93711
Phone: (559) 314-1990
Email: Sales@waylonconstructionco.com
Website: waylonconstructionco.com